Signage tips for your online business

February 9th, 2011 posted by admin
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If your company relies heavily on its online presence, then you’ll know the value of online branding and signage. After all, signage and branding are both essential to helping users understand who you are, as well as the types of products or services that you offers. When developing the signage for your website it’s essential that you bear this in mind.

If you’re designing website signage, the first thing you should do is see what your competitors are doing. You want a design that is different enough to stand apart, but that isn’t so different that it feels in appropriate to your area of expertise. For example, a car company should avoid overly elaborate fonts, while a wedding planner should avoid square and blockish fonts. Look at the types of colours, fonts, and design elements that your competitors are using and take these into consideration when designing your signage.
When designing your signage, make sure that it’s legible. Very blocky or very cursive fonts can be hard to be, and signage designs without appropriate contrast can be hard on the eyes. Similarly, signs with too much contrast can be painful to read. Look for complementary colours that work well together without being too challenging for your customers.

Try to make sure that your signage shows exactly what it is that you offer as a company. While good looking design is one thing, you also need to make sure that your customers know what they’re getting. Ensure that your signage is clear and relevant, and that it won’t confuse your customers.
It’s also a good idea to test your proposed signage using a test audience of trusted friends or clients. They’ll be able to provide advice about whether your signage is visually attractive, relevant to your industry, and clear.

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